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Why You Should Publish Articles: Part 1
I have seen amazing results from publishing articles online, including dramatic
improvements in my Google rankings for several competitive keywords. I am doing some targeted
marketing with articles right now, and I am seeing dramatic results. I went from 135 to 33
overnight in Google for one of my keywords. (BTW--this is not some bogus keyword, such as my
name or the title of my article, but a keyword with about 18 million results.) When an article in an
online newsletter linked to one of the articles on my Web site, I got hundreds of new subscribers
to my newsletter, and I also saw a big jump in product sales. You never know who is going to see
your articles.
Your articles can be short, say 250 - 750 words. I have used excerpts from my books, articles
from my weekly newsletter, and my past newspaper columns as content, as well as creating new
content such as tip lists. Seven to ten tips make a great article and they are easy to write. You
could quickly and easily have 10, 20 or more articles ready to go.
Publish your articles on your own Web site, offer them to other sites on your topic, list them with
article directories and announce them on article announce lists. You can find places to submit
your articles by searching for "submit article" and your topic, or "article directories."
There are paid sites and article distribution services, but I would start with the free ones. Some of
them are very good and will get you lots of exposure. Two of my favorites are
http://www.ideamarketers.com and http://www.ezinearticles.com
Some articles make good press releases (perhaps with a little tweaking) and you can post them at
the free press release sites, such as http://www.prweb.com - PRWeb gets indexed frequently by
Google, so it is another good link. Also, the press release itself may get a high search engine
ranking for your keywords.
A few article directories allow you to use HTML in your author bio. I use HTML to create links
with anchor text of my keywords. For example, instead of just linking from the text of the URL, I
might have a link from the bio of an article on mystery shopping that links to my page on
shopping with the anchor text "mystery shopping." This not only gets you a link, it gets you a
keyword-specific link--and that is valuable to your search engine ranking. To see what I mean,
take a look at http://ezinearticles.com
Copyright Cathy Stucker
http://www.IdeaLady.com
James A. Cox
Editor-in-Chief
Midwest Book Review
278 Orchard Drive
Oregon, WI 53575-1129
phone: 1-608-835-7937
e-mail: mbr@execpc.com
e-mail: mwbookrevw@aol.com
http://www.midwestbookreview.com
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